Building a one-stop shop for TAB

TAB required an integrated offering to digitise print ready materials for sales teams and venues, whilst capturing data insights for communication purposes.

Zinc developed a one-stop digital shop to enable 4000+ venues around Australia to access promotions, communications materials and helpful activities, as well as support large promotional events. This solution helped TAB drive database growth and venue engagement whilst also assisting in the distribution of critical marketing and covid safe information, all from the convenience of a single touchpoint.