The Perfect Pairing: George Rose + Brown Brothers Prosecco

Brown Brothers wanted to increase trial and market penetration of two predominant SKU’s within the prosecco category through an existing partnership with George Rose. The goal? Bring to life the magic of prosecco.

Zinc developed an in-store promotion with a major prize of a custom Mini Cooper, leveraging online and POS activations and Mini Cooper store events and appearances across the east coast of Australia.